User Interviews for your site — Analysis Basic

You’ve executed the selection interviews – enlightening weren’t they? It’s now time to put all that information that is certainly in your head upon paper, and pull it all together right into a complete photo.

This article comes after on from your previous document which gave tips on how to conduct the selection interviews themselves. Below we give you some practical techniques to make use of whilst studying your selection interviews, helping black mold your outcomes into anything tangible.

Application form your results into a liaison

After interviews you’ll find that you have lots of interesting thoughts and ideas moving around your brain, but in all probability in simply no clear composition. The results will be easier to understand and convey in front of large audiences if they are ordered into a very clear narration.

The ultimate way to do this to achieve this is to put everything upon paper and then sift through the results to build a final unified story.

Post-it notes & a white colored board

5. Put all the concepts, thoughts and studies you seen in each interview onto sticky notes (each point ought to be on its own note).
* Attempt to avoid long phrases as you should be able to quickly scan that and really know what it refers to, each post-it should simply contain about 10 sayings.
* Twenty-four hours a day use brief quotes or perhaps simple summaries if they sum up the finding well.
* Give a number or perhaps an interviewee name to the corner so that you can keep track just where each post-it came from.
2. If you interviewed people by differing categories (for example new and returning customers) patterns will probably be easier to location if you set a symbol on each post-it (or used colour co-ordinated post-its) to show which in turn group they belonged to.

After the interviews you’ll know the common styles that appear through the selection interviews, so head out the post-its around and group them accordingly.

Take your time with this, you may find the original groupings improve over time. This can be called a great ‘affinity diagram’. An advantage of using post-its is that completely illuminated the whole of your benefits at once, rather than seeing a tiny part on a screen any kind of time one time. Viewing the ‘big picture’ can help you visualise what’s going on more easily than attempting this kind of visualisation in your mind alone. An additional is that post-its give you the flexibility to make even more changes to the diagram if and when needed.

In case you are able to, accomplish this on a bright white board. It has 2 advantages:

* Be capable to draw wedding rings around the groups, and add réflexion where required.
* The post-its usually stick and stay where you need all of them (rather than deciding to fall towards the floor at most inopportune times).

Essentially you’re setting up a visual portrayal (almost a mind map) of the consequence. Once really visualized, you’ll find it’ll generate a lot more impression.

Don’t forget how come you had been conducting the interviews

The first document emphasized the need to have an obvious goal when conducting the interviews:

“The aims of interviews should be discover:

* Users’ goals and needs.
* Just how users full tasks on your own site (or would carry out if functionality was available).
* What users think the site provides them (and what more that they really want/need). ”

This might act as a good framework to use your findings, and should become remembered whilst conducting the analysis. Nevertheless keep in mind that the advantage of interviews is certainly their flexibility so if you experience placing another solution focus on the results explains your studies, you can do consequently.

Bounce your ideas off other people

Stand in the front of your post-its and discuss your studies through with someone (or several people). Encourage issues. You will not be capable to answer every question, however, you will find wherever gaps in the explanations will be. Talking through your findings will help even more clarify your ideas, and you’ll comprehend where the breaks are in your overall photo.

You may also discover bouncing concepts off folks who didn’t attend the interviews useful. Looking at the results with someone with a diverse perspective from your can make ideas you do not have considered or else.

Take your time

There is a first couple of hours will be stuffed with a madness of composing and collection post-its, you should then sleep on the consequence. You will find the subconscious help keep on working away at the problems, and you will probably well locate you arise with even more ideas, or perhaps when going for a soak within a bath, or perhaps on the walk home… There always exists further portions to add, and changes to be made to your affinity diagram.

Producing your studies from selection interviews is like designing a photograph manually ,. It takes some if you dash through the process then the effect is not as it should be. Take your time over the every single stage, you will need been given an outstanding amount info to procedure during the interviews, so ensure almost everything relevant gets down and a clear total message is able to develop.


Once occur to be done it merely requires leaves the ‘simple’ matter of:

* Producing whatever changes are was required to your site
5. Producing gentes
* The diagnosis of problems with your overall site
5. Directing fresh design ideas

another one from the thousands of challenges interviews can feed amazingly useful information into . But these “small” complications might be made easier knowing the hard work will pay for off come go live.

As stated in the previous document “interviews are an easy way to find specific information about the users”, remember more hard work is needed than expected to take out those fabulous results.


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